Kippo is a premium performance apparel company. We created a better experience for people who workout with a smartphone. Our team manufactures all our clothing in a small factory in Chicago, Illinois because we believe in the American dream.
How Kippo Started
Kippo shorts were born in the weight room when Mark Kinsley’s phone fell out of his pocket during bench press and ripped out his earbuds. After that, while doing dead lift, the bar banged against Mark’s iPhone. He was worried about cracking the screen, so Mark tucked his phone inside his underwear waistband, on his hip. That location kept his phone secure and away from danger, but the device was getting sweaty and not easy to access.
That experience led to a simple idea: Why not create shorts with a secure hip pocket that allows easy access to your phone? This upgrade would keep your phone from flopping around and falling out during runs and it could solve a variety of issues for those who train at the gym.
Other clunky solutions like armbands or zipper pockets might keep a phone secure, but it’s difficult to grab. The average person looks at a smartphone 150 times each day, so easy access was a key priority.
Shoving your phone inside underwear or compression shorts prevents easy access. That’s a major problem.
Mark took an old pair of shorts to a tailor and together they made the first Kippo pocket. It worked. His iPhones was secure and instead of reaching inside the pocket to grab his phone, Mark discovered he could use his fingers to push the phone out of the pocket, which gave him quick, easy access.
Several guys at the gym started asking if they could buy a pair of the shorts and Mark knew it was time to move forward with the idea.
After developing an improved prototype, Mark launched Kippo on Kickstarter and raised nearly $65,000 in funding.
"It's not good enough to only secure your phone. You also need to be able to grab it quickly."
Designing a Better Experience
The average person access a phone an average of 150 times per day. Millions of athletes carry a device when their running. Whether it's for GPS tracking, music, or safety on the trail, you need a place where your device is both secure and accessible. It's not good enough to only have your smartphone secure, you also need to be able to grab it quickly so you can change music, make an emergency call, or simply answer the phone. These two mandatories are front and center as we design every garment. We don't want athletes to worry about their phones. They should be able to tuck it away, enjoy their workout, and have their device in a handy spot in case they need to grab it.